I joined the post alcohol wellness brand as their Lead designer to develop the company’s image so that it would be suitable for growth within the U.K. Holding its origins in China, Upswing gained attention from consumers with their miracle product that was sold in two forms, a sachet and a bottle. I was responsible for creating a brand experience that would be marketable to young professionals who want to work hard and play hard without compromising their well being. I began with a revised version of the wordmark and as a continuation created a set of brand guidelines that would work for both the Chinese and U.K markets. Once the Upswing brand was established I developed all of the creative direction, digital marketing assets and campaigns that were tailored to specific cultural events. A large milestone for the company’s success was down to creating their fully responsive website which I designed as a working prototype in Figma, working with their development team to realize a unique vision that was on brand. I still have a working relationship with Upswing today and often contribute to their operation on a freelance basis.