CrowdCat approached me in a new phase of growth where their priorities were to take existing products and increased the capacity for design as well as boost the overall aesthetic of the company's digital output. I was tasked to develop brand identities for two software products, Colabox and Lemonade. A full set of brand guidelines was completed which created a coherent design path for the roll out of interface design and product concepts for specific aspects of the products. I was responsible for developing all of the game layouts for the widgets included in these softwares and would use these as a benchmark for record labels that use the product to engage with fan bases. I managed the projects and worked with a small team of people from CrowdCat, often utilising round tables, think tanks and user personas to pin point the exact needs of clients and their affiliated artists. I still have a strong working relationship with CrowdCat today and they are a returning client for product design/development.