Art direction, technical graphic design and project actualisation.
01 -
Brand identity
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02 -
Brand guidelines
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2.1 -
Record sleeve outcome
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03 -
Brand guidelines
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04 -
Art direction
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05 -
Typographic outcomes
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5.1 -
Artbook concept
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06 -
T shirts
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6.1 -
Artwork
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6.2 -
Artwork
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07 -
Digital marketing
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7.1 -
Artwork
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7.2 -
Artwork
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08 -
Digital marketing
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09 -
Packaging
10 -
Product information
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09 -
Product information
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9.1 -
Product design
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10 -
Packaging
10.1 -
Product information
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11 -
Greetings cards
The Gen Z wellness brand approached me in the very early stages of their start up to oversee the total actualization of their brand identity, design system and marketing strategy. All of which holds connection with community at its core and promotes transparency, ethics and progressive values within the consumer experience. I began by developing their brand identity, this soon became a fully considered set of brand guidelines which laid the foundation for a visual communications playbook which would aim to excel brand growth organically through social media channels with a heavy emphasis on TikTok and Instagram community engagement.
2.2 -
Record sleeve outcome
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3.1 -
Brand guidelines
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3.2 -
Brand guidelines
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4.1 -
Art direction
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11 -
Product information
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4.2 -
Art direction
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11.1 -
Product information
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5.2 -
Artbook concept
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7.3 -
Artwork
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8.1 -
Concept process
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